VIDEO: Product Roadmaps 101

What is a Product Roadmap, and why do I need one?

Product Roadmaps are high-level strategic plans that help create alignment among everyone involved in creating a product. That can include software developers, designers, marketing, sales, customer support, investors, and others.

The Product Roadmap shows everyone on the team how we expect the product to grow and mature over time and how this impacts their day-to-day work. The Product Roadmap decodes strategic decisions and turns them into clear, actionable, tactical plans. These plans provide high-level direction for software development teams and all the other stakeholders to do their part to create success for the product.

Download a Free Product Roadmap Template

Product Roadmap Template

You can get a copy of the Goal-Oriented Product Roadmap Template discussed in the video. The Roadmap is a Google Sheet, so follow this link and then select File | Make a Copy to make an editable copy in your own Google account, or File | Download to download the Roadmap in various formats.

Michael Marmor looking smart and professional

About Michael Marmor

“There are honest and skilled developers everywhere; I find them every time I look.” —Michael Marmor

As an independent consultant, Michael provides outsourcing guidance for medium to large-sized software businesses. He also works with software startups as a Consulting Chief Technology Officer.

Since 1999 Michael has spent about half of his time overseas on various software and IT projects. He’s American but has lived and worked in six Indian cities and the Himalayan country of Bhutan. He is currently based in Charlotte, North Carolina, where he lives with his wife and young son.

Learn more about Michael, his work, and his values.